BRANDS ON SHELVES

Aim

         To improve marketing intelligence and information of credible quality and in-actionable form that the management can use as a valuable resource and a vital marketing tool for effective, pro-active, important and informed decision making.

Objectives

The main features of BRANDS OF SHELVES SYSTEM can be classified as

• City Master
• Product Master
• Brand Master
• Outlet category & type Master
• Outlet Delivery Van Route master
• Sub-locality Master
• Queries and Reports
• Signage Description Master
• Performance in comparison with Competitors

Abstract

         Keeping in view the changing market requirements and trends, it has become utmost important to keep a track of the rapacious market, and accept the challenge of the competition. Making a groove to enter into, requires a complete and a thorough study of the market later to capture at a macro level. The responsibility of the management is called upon to make a solution decision so that the product or brand to be launched into, falls no hurdles to drop up for a good earn.

         This study extends into various aspects of the market, right from the product or the brand on the shelf of the retailer to quanta of return and profit. This study should also be laterally extended to capture the intensity of the sale at different areas attracting the variety of money Sheller’s.

         The work BRANDS ON SHELVES Iies mainly focused to build up an effective on-screen system to ease the process of analyzing, compiling and presentation of the data collected and finally projects various alternatives for a decision maker, choose and make a right decision. Hence this decision has the capacity to store the information regarding the retailers and their products of sale.

         The proceedings are strongly based and the final advert is based on the GRAPHICAL INTERFACE and full fledged query tools which become the features.

         The extension celebrity and the spread of the retail outlets state wide [greed region under consideration as per requirement] is marked and a survey conducted to collect information on various aspects covering retailers in the cities, centers suburbs and delve into the details such as the products sold, the signages used for displays, storage facilities and the type of customers inflow.

         At every degree of expansion a facility is provided to extend the range of data collection and the information update. The collected data is stored in a well structured data stores flexible enough for addition, modification and deletion.

         The data collected is then helpful to generate a variety of queries according to the choice of interest. A brief information of the query is that it is a tool of classification of a concerned outlet irrespective of other details. The query can be modified as per the requirement of the user. On the converse the users can also change their decisions depending upon the facts provided by the queries. Income based, Inflow based, Area based and the number of outlets are some useful queries to be considered during the process of decision making.

        The other useful information is about the competitions which form the products and brands, the salable quanta and the deed is also known. These queries are then selected and compiled in different data store. A high degree of accessibility is attained towards the representation of the data in statistical, tabular or in graphical representation which is to the users need.