MARKET INFORMATION

Aim

To improve marketing intelligence and information of credible quality and in-actionable form that the management can use as a valuable resource and a vital marketing tool for effective, proactive, important and informed decision making.

Objectives

The main features of MARKET INFORMATION SYSTEM can be classified as

• City Master
• Product Master
• Brand Master
• Outlet category & type Master
• Outlet Delivery Van Route master
• Sub-locality Master
• Queries and Reports
• Signage Description Master
• Performance in comparison with Competitors

Abstract

Keeping in view the changing market requirements and trends, it has become utmost important to keep a track of the rapacious market, and accept the challenge of the competition. Making a groove to enter into, requires a complete and a thorough study of the market later to capture at a macro level. The responsibility of the management is called upon to make a solution decision so that the product or brand to be launched into, falls no hurdles to drop up for a good earn.

This study extends into various aspects of the market, right from the product or the brand on the shelf of the retailer to quanta of return and profit. This study should also be laterally extended to capture the intensity of the sale at different areas attracting the variety of money Sheller’s.

The work MARKET INFORMATION SYSTEM Iies mainly focused to build up an effective on-screen system to ease the process of analyzing, compiling and presentation of the data collected and finally projects various alternatives for a decision maker, choose and make a right decision. Hence this decision has the capacity to store the information regarding the retailers and their products of sale.

The proceedings are strongly based and the final advert is based on the GRAPHICAL INTERFACE and full fledged query tools which become the features. The extension celebrity and the spread of the retail outlets state wide [ greed region under consideration as per requirement ] is marked and a survey conducted to collect information on various aspects covering retailers in the cities, centers suburbs and delve into the details such as the products sold, the signages used for displays, storage facilities and the type of customers inflow.
At every degree of expansion a facility is provided to extend the range of data collection and the information update. The collected data is stored in a well structured data stores flexible enough for addition, modification and deletion.

The data collected is then helpful to generate a variety of queries according to the choice of interest. A brief information of the query is that it is a tool of classification of a concerned outlet irrespective of other details. The query can be modified as per the requirement of the user. On the converse the users can also change their decisions depending upon the facts provided by the queries. Income based, Inflow based, Area based and the number of outlets are some useful queries to be considered during the process of decision making.

The other useful information is about the competitions which form the products and brands, the saleable quanta and the deed is also known. These queries are then selected and compiled in different data store. A high degree of accessibility is attained towards the representation of the data in statistical, tabular or in graphical representation which is to the users need.

Market Survey and Analysis System

Queries and Reports

• A List of all Sub-Localities, Major Localities, Main Localities, Product categories and Brand in a given City/ Town is provided as a Master Reference Sheet.
• Overall Count of Retail Outlets in a given City/ Town with composition breakup. Growth pattern analysis of localities having the fastest growth.
• Cross linkages for Category, Type and number of Product categories stocked and total Brands present in the Retail Outlet.
• Type of the Retail Outlet with fastest growth rate in a city / town.

List of retail Outlets by

Product Category Stocked.
Product Category not stocked.
Specified Brand Present.
Specified Brand not present.
Having a specified brand signage.
Having a specified signage of a specified brand.
Having no Signage at all.
Having no specified signage type.
Delivery Van Route, Locality or Sub-locality.
Delivery Van Route / Walk Route Plan.

Type of the outlet.
Category of Outlet.
Availability of Cold Storage.
Stocking and selling OTC drugs / formulations.
Age of the outlet.
Daily Traffic Volume.
* % Male, % Female visitors.
Brand X: Brand Y: Brand Z: Brand A: Brand B
(Comparison for Brand Presence or Signage).

QUERIES AND REPORTS

Overall List of Retailers.
List of Retailers stocking a specified Product Category.
List of Retailers stocking a specified Brand.
List of Retailers by Age.
* List of Retailers by Educational Level.
List of Retailers by Income Level.
List of Retailers specified Type of Retail Outlet.
List of Retailers specified Category of Retail Outlet.
List of Retailers specified Sub-Locality, Locality or DVC.
* List of Retailers by Media Habit Analysis.
* List of Retailers preference options for
More Margins / more Promotions / Better service.
* List of Retailers by preference of Favorite Company.
* List of Retailers by preference of Favorite Brand.
* List of Retailers by preference of Favorite Advertisement (Separately for Print & TV)
* List of Retailers by preference of Favorite Sales Promotion.

REPORTS

By general Query:

Overall Count of outlets in a given city / Town with composition break up and growth analysis

By Product Category Query

List of outlets stocking and selling the specified product category.
(As per the product category in your ordering instructions.)
List of Outlets not stocking and selling the specified Product Category.

By Locality Query

Whether a specified type of outlet is available in a given locality?
Whether a specified category of outlet is available in a given Locality?
Whether a Brand specific signage is available in a given locality?
Whether a Brand-specific signage-specific-outlet is in a given Locality?
Whether a particular daily traffic volume range outlet is in a given Locality?
Whether a particular age outlet is in a given locality?

By Outlet Query:

List of outlets by Type.
List of outlets by Category.
List of outlets by specified type and category.
List of outlets by Cold storage.
List of outlets having local storage
List of outlets by OTC.
List of outlets by Wall Painting.
List of utlets not having Wall Painting.
List of outlets by Window Display.
List of outlets not having Window Display.
List of outlets by Long-life POP.
List of outlets not having Long-life POP.
List of outlets by Glow-sign.
List of outlets not having Glow-sign.
List of outlets by combination of O6, O7, O8 & O9.
List of outlets not having O6, O7, O8 & O9.
List of outlets by daily traffic volume.
List of outlets by age.
* List of outlets by % males & % females.

By Brand Query:

List of BRANDS of specified product category.
List of outlets having a specific Brand.
List of outlets not having a specific Brand.
List of all Brands in a given outlet.
List of outlets having specified Brand signage.
Signage specific list of outlets for a specified Brand.
List of all signage of a specified Brand.
* Comparison between Brands
Brand1 : Brand2 : Brand3 : Brand4 : Brand5