Our logo.

Softpal's logo symbolizes the company and is our most prized and protected brand asset. Our identity relies heavily on the consistent use of our logo. The usages listed in this packet include all variations, positioning requirements, proportions, and clarity in determining precise space requirements.

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Primary logo.

It works best in white and light backgrounds, unless space is limited.

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The logo should not be stretched or scaled too large.

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Do not change the color of to anything other than dark or white.

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Logo shapes, fonts, and marquees and angle of these should not be changed.

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Do not change the shape of the logo, including the font or marque.

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Secondary logo.

This logo should be used in all instances unless space is limited. It works best in white and light backgrounds.

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Do not alter the placement of the marque within the logo.

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Do not add a drop shadow or glow to the logo.

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Do not stretch the logo or scale out of proportion.

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Do not rotate or place the logo on an angle.

 
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The marque.

To be used very sparingly and when space is extremely limited. It should always be accompanied on the layout by the name Campaign Monitor: i.e: a headline, social post, avatar or graphic element on the page.

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Do not change the logo color to anything other than dark and white.

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Do not rotate or place the logo on an angle.

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Do not make the logo transparent. It should be at 100% opacity at all times.

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Do not stretch the logo or scale out of proportion.

Our logo suite is available for download.

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